Company Profile

Woodbutton is a local brand from Bandung that found in 2014 that works in creative industry who focuses on fashion wear especially in outerwear that have large market opportunity in the market. Outerwear is a product worn over one other outfit, which aims to protect its users.

The meaning of the name Woodbuton is divide two parts, first is "Wood" taken from wood fibers that divergent with any wood fibers like fingerprints. This means, Woodbutton have strong competitive advantage than competitors. And the second words "Button" is a part of every fashion product its self.

We chose a creative industry (clothing) because it sees a promising business opportunity in this field, moreover today's clothes are the identity of every human being. As the times progressed, the function of clothes developed. Starting from protecting the body to become a 'prestige'. We produce ready to wear product because we face the trend that we called "fast fashion". This trend is made fashion change so fast because the consumers want a high-fashion styled article of clothing at a low price.

VISION

The vision of Woodbutton is to become a leading local brand in the apparel industry that focuses on outerwear which own good quality product, uniqueness and characteristic in Indonesia.

MISSION

• Creating product that can accepted in any types of consumers.
• Providing good quality material to consumers at the right prices.
• Fulfill the market needs in sales and after sales activities.
• Create successful relationships with all stakeholders.